User Research

An extremely large corporation was beginning a branding update, and wanted their corporate website to reflect their new initiative. But they had no idea what they really wanted, with very undefined goals. So our team (I was Lead Information Architect) did interviews with customers and stakeholders, competitive assessments and market research, and created conceptual models for both the current Thomson site and our proposed redesign. This presentation (800k .pdf) displays our arguments and showing our results. (See a page at right.)

A page from the interview guide.

A conceptual model.

A competitive assessment.