I am an experience lead/information architect, - the "creative" team manager. I am a proponent of user-centered design, which means that I design sites thinking about user goals and needs, and how they relate to the overall business goals.

I am also a big advocate of rapid prototyping, creating iterative paper or interactive wireframes and testing testing testing.

Projects can start with user interviews, task analysis, and even a benchmark usability test. I create user profiles and scenarios, do card sorting exercises, and create a conceptual model of the proposed interface or application. Then its on to prototypes, sitemaps, and user interface design.