Homepage Case Study

QB Mobile is an agile team, adding features quickly and often. We actually launched without a homepage, since the idea was to make a minimum viable app fast, and continually add and iterate. But the data told us that users were starting processes like creating an invoice without completing them, and it was the team’s opinion that users were merely trying to see how the app worked, and what other features were available.

I started by holding a brainstorm with the members of the UX team to identify the page goals and some ideas. Out of that, I sketched out two directions.

I quickly comped up the directions in fireworks, collaborated with our researcher to come up with a plan, and turned the comps into interactive prototypes. One direction uses icons to display the breath of the application, and the other used graphics to quickly communicate financials. While testing we also asked about navigation models and visual perception.

The familiar icon direction was the overwhelming favorite, and I worked with a visual designer to come up with a "lighter" look and feel than we tested. As part of the overall user experience, I also worked on the sign in/sign up model, and the downloading information presentation and content.

Along the way we changed the name of the app, and added more and more features. We recently updated the entire look and feel for iOS 7 too.

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